HUMAN. STRAIGHTFORWARD. IMPACTFUL.
Trusted reward advice that delivers real value.
We bring you the expertise you'd expect from a big-name consultancy, with a personal touch you don't always get, and the flexibility to shape our work around your needs.
Discover how we can helpHow we work
“Valor” means courage and value

Juan Novoa
Consulting Director and Founder
The value comes from solutions that make a real difference and are built to last. The courage comes from being willing to tell clients what they need to hear, not simply what they want to hear.
Here's what this looks like in practice:
Close relationships
We start with listening, taking the time to understand what matters to you, and building trust. We make working together something you can actually enjoy.
Pragmatic advice
No jargon. No off-the-shelf solutions. Just clear, practical advice, relevant to you and easy for everyone to understand.
Business-minded
A strong solution takes more than just good technical recommendations. We connect our advice to your business priorities, bringing key stakeholders with us.
Honest conversations
We are frank and considered. We put your interests first and challenge when needed, always backed by evidence and expertise.
How we can help
Making the complex simple for you
Reward is one of your biggest investments and one of the hardest things to get right. We help organisations design and manage reward in a way that is fair, transparent, and engages people.
Reward Strategy & Design
The principles, processes and frameworks to put in place a total reward approach aligned to your strategy and the culture you want to build.
Pay Transparency
Solutions to drive compliance with local regulations and guidance to ensure your people understand how and why pay decisions are made.
Job Architecture, Job Evaluation, Pay & Grading
The right job levels, with the right roles in them and the pay structure to support consistent and effective pay decisions.
Executive Reward & Governance
Independent advice and governance expertise to support defensible, evidence-based decisions.
Bonus & Incentives
Variable pay plans that send the right signals, and reward the outcomes and behaviours that matter to you.
Pay Equity, Benchmarking & Reward Analytics
Pay gap reporting and equal pay audits. Reliable market data, analysis and insights that help you make confident decisions and have the right conversations about reward.
Why work with us
Experience. Quality. Easy to work with.
We bring together many years’ experience in consultancy and in-house reward roles. We understand how organisations really work, and what it takes for reward projects to land well.
We’ve worked with a wide range of organisations, large and small, from fast-growing data centres, major cultural institutions, NGOs and global retailers, to regulators, luxury hotel groups, arm’s-length bodies, charities, and even a Premier League football club. We understand each client’s context and deliver advice that works for them.
And we’re proud of what happens next. Clients stay with us, recommend us, and come back when new challenges arise. We see that as the best measure of both the quality of our work and the relationships we build.
Let's talk
Let's start a conversation.
Have a question or want to explore how we can help? Send us a message and we'll get back to you shortly.

